WaPo's business staff just launched two more blogs, one called Small Business on washingtonpost.com and one on government contracting dubbed Government Inc. That brings to five the number of active bizzy blogs on the site, with tech guru Rob Pegoraro's popular Faster Forward and the tech staff's Post I.T. effort in the mix.
This is all part of the newspaper's effort to experiment with all sorts of online content. Over time, I'd like to distinquish the WashBiz Blog from the cookie-cutter blog template we are using since it is not really a blog in the classic sense. It's a more a newsy roundup. Which may mean we need to tinker with the name :)
Any ideas?
Our consumer blog and a jobs blog are on hiatus as the women who wrote them are currently on maternity leave. That raises another interesting issue...how to sustain these things when people are away. Or does that matter? My personal belief is that it is important to be consistent so readers have some expectation about what they are getting and can make reading the sites part of their routines. But, that said, perhaps online readers can be a forgiving bunch as long as they understand why things slow down.
What do you think?
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