How to measure success on the Web? It sounds like some folks are getting ready to change the definition. Nielsen NetRatings says it will scrap ratings based on page views in favor of time spent on a site. This is a nod to the YouTubes of the world, where people spent a lot of time watching video but don't necessarily flip through as many Web pages.
However, the story says the change hurts Google some because it sends people to other pages and helps AOL, which gets credit for instant message use.
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