Friday, June 29, 2007

The WashBiz Blog Is Ready To Launch

We're going public Monday. You'll be able to find my new baby at washingtonpost.com/washbizblog. It's a fairly spartan affair but it'll evolve over time as we see what works and doesn't.

We gave up on building a news feed for now. Automating the thing never yielded the results we were after. It seems human intervention remains important in selecting relevant local news. As an alternative, we're just going to link to the various business pages on the Web site (which each have their own human overseers) and work with the category listings in the archives.

I'm hoping the WashBiz blog leads to a whole new level of reader and company engagement. We'll post whatever we feel like, whether it's a breaking news bit, a blog excerpt, or a link to an important document. The ambition here is to give readers a one-stop place for local business news. The great thing about the Web is that, unlike the confines of newsprint, there is seemingly an infinite amount of real estate to play with.

If only there was an infinite amount of time.

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